February 12, 2026

Turn attribution into better paid search decisions. Learn when last-click vs multi-touch works best, and how to choose a model you can explain fast.

February 11, 2026

How Symphonic Digital helped Kinetic Arm scale paid revenue 461% in six months, expanding beyond baseball while improving ROAS — recognized with a Silver at the 2025 US Search Awards.

February 5, 2026

Discover Share of Model, why it matters as AI reshapes consumer search, and get actionable strategies to improve brand's visibility in ChatGPT and other LLMs.

February 4, 2026

Zero-click search and AI are reshaping paid search. Learn how to adapt your SEM strategy for declining CTRs, shifting metrics, and the new search landscape.

February 3, 2026

Static and dynamic ads can both drive results. Compare benefits, use cases, and examples to pick the right ad type for performance and scale.

January 22, 2026

Call-only ads end in February 2026. Learn the mandatory Google Ads changes, how to migrate to RSAs with call assets, and win with AI-driven Search.

January 15, 2026

AI personas can improve SaaS messaging or make it generic. Learn how to use AI, synthetic research, and messaging frameworks to create clarity that scales.

January 8, 2026

Symphonic Digital wins Silver at the 2025 SMARTIES™ Awards for AI-first SEO strategy with Sierra Nevada Brewing Co., led by Chelsea Scaffidi.

December 12, 2025

eCommerce startup founders often overlook SEO. Learn why performance driven SEO still fuels long-term growth, supports paid media, and prepares your brand for the AI era.

November 24, 2025

Discover how digital out-of-home and programmatic advertising extend reach beyond screens through AI, automation, and smarter omnichannel targeting.

November 15, 2025

Maximize your digital advertising success with precise audience targeting. Learn how to segment and reach the right audience effectively with this guide.

November 6, 2025

Learn how StretchIt scaled a purpose-driven wellness brand through storytelling, community, and data-driven marketing — insights from Symphonic Digital.

November 3, 2025

Discover the pros and cons of in-house vs agency media strategies. Learn about media planning, buying, and hybrid models for optimal ROI and brand control.

October 31, 2025

Explore the impact of AI on paid search in 2025. How AI Overviews, AI Mode, and campaign automation are changing paid search and what brands can do to adapt.

October 30, 2025

Discover how AI is reshaping PR, earned media, and brand visibility. Learn from Proper Propaganda’s Jackson Wightman on the Performance Delivered podcast.

October 29, 2025

As AI and SEO tools fuel content sameness, brands are losing their unique voice. Learn how to fight content homogenization and bring originality back to your marketing.

October 27, 2025

Learn how to optimize your website for mobile with responsive design, Core Web Vitals, and best practices that improve speed, UX, and rankings.

October 2, 2025

Discover what white label SEO is, its benefits, and how to choose the right white label SEO partner. Learn how these services can help your agency scale

September 22, 2025

Learn what native content advertising is, how it differs from sponsored content and why it's important for businesses to be successful on social media platforms.

September 11, 2025

Trust is the missing link in B2B growth strategies. Learn from Kristin Oelke, founder of Brightrose Services, how to identify trust gaps, rebuild credibility, and turn trust into your most powerful competitive advantage.

September 5, 2025

Wondering if you need an llms.txt file? Here’s the truth: it’s a proposal, not a standard. No impact on rankings or AI Overviews today—focus instead on content, structure, and schema for real results.

September 4, 2025

In Episode 3 of the AI vs. Search series, Steffen Horst, Lindsie Nelson, and Andreas Voniatis reveal why empathy, validation, and adaptability are the timeless SEO skills that matter most in an AI-driven search landscape.

August 28, 2025

Discover why the CMO role is harder than ever and how to succeed. Illumio CMO Karl Van den Bergh shares insights on building trust, leading with authenticity, and leveraging AI in marketing.

August 21, 2025

Learn how Lori Stout, CMO of Bigleaf Networks, blends AI with customer feedback to create authentic, impactful messaging in today’s fast-changing market.

August 14, 2025

Discover expert insights from Navah Hopkins (Microsoft) and Shawn Walker (Symphonic Digital) on when to use AI vs. manual bidding, brand differentiation, data analysis, and budgeting strategies in an AI-first paid search world.

August 7, 2025

Explore how AI is reshaping paid search—from asset-first creative to landing page optimization and campaign automation. Insights from experts at Microsoft and Symphonic Digital.

August 5, 2025

Boost your search skills with this full guide to Google Search Operators. Find basic and advanced search operators, how to use them, and more.

July 31, 2025

Discover how EZ Home Search CMO Kurt Uhlir uses AI as a force multiplier in marketing. Learn how to restructure teams, improve SEO, and lead with strategy in the AI era.

July 29, 2025

Explore effective SEO strategies for Google Core, AIO, and ChatGPT. Balance user-first content with keyword-heavy optimization to boost visibility in AI-driven search.

July 24, 2025

Discover how AI and zero-click search are transforming SEO. Learn why traditional metrics like traffic and CTR no longer tell the whole story—and what to measure instead. Let me know if you want alternative versions optimized for a different focus (e.g., brand awareness, attribution modeling, etc.).

July 21, 2025

Learn the art of SEO forecasting to predict future organic traffic to your website. Make data-driven decisions for your marketing strategy with this guide.

July 17, 2025

Grant Johnson, CMO at Chief Outsiders, joins the Performance Delivered podcast to discuss how to measure marketing effectiveness, define KPIs, and improve pipeline performance.

July 10, 2025

Spoiler Alert’s Elizabeth Eberle shares how customer insight, cross-functional alignment, and purpose fuel SaaS marketing that actually drives results.

July 5, 2025

Backlinks are no longer the star of the show. Learn how AI, LLMs, and brand mentions impact visibility, and how to strengthen your backlink strategy.

June 27, 2025

Native advertising is a form of online advertising that blends seamlessly with the content on a website or platform. This guide explains it all. Learn more!

June 26, 2025

Growth expert Daphne Johnson shares how legacy brands can conquer new markets through customer insight, smart positioning, and strategic partnerships.

June 12, 2025

Learn how B2B SaaS brands use AI, personalization & customer feedback to boost retention. Expert tips from BlueShift’s Janet Jaiswal on our podcast.

June 12, 2025

Learn what programmatic advertising is, what its benefits are, and most importantly, how to choose the right programmatic advertising services for your business.

June 5, 2025

Discover how AI-powered tools like ChatGPT and Google’s AI Overviews are reshaping search behavior, SEO strategy, and content creation. Learn how to adapt and stay visible in a rapidly evolving digital landscape.

May 29, 2025

Google Ads removed Broad Match Modifier. Here's what changed, how Phrase Match works today, and what you should do to protect performance.