Wrench

Symphonic Digital implemented a strategic, multi-faceted approach to tackle Wrench’s unique challenges and drive measurable improvements:

‍

Campaign Restructuring and Focused Keyword Segmentation:

‍

^{- Restructured Google and Bing Ads campaigns, creating distinct branded and non-branded keyword groups to enhance budget allocation efficiency and avoid broad match keywords.}

‍

Emphasis on Long-Tail Keywords:

‍

^{- Prioritized specific long-tail keywords like “Wrench Mobile Mechanic,” resulting in a 45% decrease in CPC and more relevant, higher-converting traffic.}

^‍

^{- Deployed a location exclusion script to filter areas with extended wait times, enhancing conversion rates by driving traffic from regions with immediate service availability.}

‍

Full-Funnel Marketing Strategy

‍

^{- Segmented audiences based on location and previous customer interactions, utilizing dynamic ads and in-market retargeting to increase relevance and engagement.}

^‍

^{- Launched new Facebook campaigns targeting high-intent users, leveraging promotions such as Afterpay to drive stronger engagement and conversion rates.}

‍

Enhanced Tracking and Data Alignment

‍

^{- Integrated Google Analytics 4 (GA4) to standardize and improve tracking accuracy across Google Ads and Bing Ads.}

^‍

^{- Collaborated with Wrench’s development team to address Facebook pixel discrepancies, which were leading to overreported conversions by 3250%, ensuring accuracy in performance metrics.}

^‍

^{- Tested multiple bidding strategies, identifying Target ROAS as most effective for non-branded campaigns, while branded terms performed best with Target Impression Share, optimizing visibility without excessive cost.}

‍