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CLIENT BACKGROUND AND CHALLENGE
Visual Lease is a leading lease management and accounting software provider designed to help businesses comply with lease accounting standards, optimize lease portfolios, and efficiently manage lease administration. They recently underwent a significant website rebrand to enhance their market position and increase their digital visibility. Despite their industry leadership, LeaseQuery, now rebranded as FinQuery, remains the industry leader. Visual Lease needed to leverage their rebrand to boost organic traffic and conversions, positioning itself as a robust alternative in the competitive lease management software market.
The primary challenges included capitalizing on the rebrand to improve visibility, engaging a sophisticated audience of SMBs while trying to expand to enterprise clients, and addressing underperforming keywords and content gaps.
Solutions
Implemented
We started with a comprehensive site audit, reviewing technical, on-page, and off-page SEO elements. We addressed any technical issues that could hinder site performance and search engine rankings. Our competitive analysis identified performance gaps and opportunities, leading to a robust keyword analysis to find underperforming keywords and new high-potential opportunities. We compared Visual Lease’s content strategies with top competitors, pinpointing areas for improvement, and conducted a link analysis to enhance domain authority and search engine rankings.
Our optimizations were user-centric. We improved site navigation and internal linking structures to enhance the user experience, making the site more intuitive and engaging. We ensured content relevance and maximized search engine optimization by focusing on precise keyword targeting. On-page SEO improvements included crafting optimized meta descriptions, title tags, and header tags to boost search engine visibility. This multi-faceted SEO strategy addressed immediate technical issues and positioned Visual Lease for sustained organic growth and improved market positioning.
Results Achieved
165%
129%
227%
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CLIENT FEEDBACK
"Our strategic partnership and the execution of a comprehensive SEO strategy have propelled Visual Lease to new heights. The remarkable increase in traffic and conversions is a testament to the effectiveness of the tailored SEO efforts."
Lessons Learned and Future Plans
Timing and execution are critical:
Quick action allowed us to capitalize on market changes and competitor downtime, presenting significant growth opportunities.
Continuous monitoring and adaptation:
Kept our strategies effective and responsive to evolving search engine algorithms and market conditions. We identified performance gaps and opportunities through detailed competitive analysis, guiding strategic decisions and optimizations.
Understanding competitor strategies:
Provided a competitive edge, driving better results in the lease management software market.
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