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Dawn Muller | Digital Marketing Success: Interfunctional Coordination

July 23, 2024

In this Performance Delivered episode, Steffen Horst interviews Dawn Muller, CMO at Vitech, about the vital role of inter-functional coordination in achieving digital marketing success.

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Digital Marketing

How To Write Content to Successfully Engage With Your Target Audience

December 4, 2018

Learn how to write content with some helpful tips that will make your articles more compelling and engaging to your target audience.

Business

Performance Delivered Podcast

Richard Bumgarner and Lyn Rundell | The Magic of the Dispersed Workforce

November 28, 2018

Richard Bumgarner and Lyn Rundell, founders of Hero Marketing, discuss how a small marketing agency can handle managing remote teams.

Digital Marketing

Paid Search

How to Write the Perfect Call to Action for Your Paid Search Ads

November 21, 2018

Learn how to write the perfect call to action for your paid search ads that can make people click whether they’re operating on emotion or logic.

Business

Digital Marketing

Performance Delivered Podcast

Programmatic Advertising

Chris Raniere | Two Digital Marketing Trends to Watch

November 14, 2018

Chris Raniere, founder 46Mile, talks digital marketing trends on the Performance Delivered Podcast. We discuss pricing and why you should avoid the RFP.

Performance Delivered Podcast

Jeff Rosenblum | The Client That Will Transform Your Business

October 31, 2018

Performance Delivered Podcast

Daniel Heale | Hollywood’s Marketing Secrets

October 17, 2018

Performance Delivered Podcast

Digital Marketing Podcast Trailer | Veterans “Spill the Beans”

October 17, 2018

Hosts Steffen Horst and Dave Antil are big agency “refugees” who know the industry is going through changes. Get insights you can use to stay on top.

Paid Search

Targeting the Hispanic Market? Try Google Ads in Spanish!

September 25, 2018

Don't miss out on huge business opportunities! Learn how to target your Google Ads campaigns in both english and spanish to reach a bigger audience and improve ROI.

Display Advertising

How to Design the Best Display Ads for High Converting Campaigns

February 13, 2018

The best display ads drive serious ROI. These banner ad and display advertising best practices examples will show you how it's done.

Digital Marketing

Bizapalooza: Symphonic Digital Execs with SMB Marketing Tips

January 25, 2018

Looking for small business marketing tips? Check out the Bizapalooza videocast featuring Symphonic Digital's experts discussing SMB marketing in 2019.

Digital Marketing

All I Want For Christmas - An E-Commerce Marketing Carol

December 22, 2017

With the Holidays almost upon us, we took a stab at rewriting Mariah Careys "All I want for Christmas". Find out what the E-commerce marketers want.

Digital Marketing

Social Media Marketing

Top 10 Display Advertising Banner Sizes to Use for Your Next Campaign

December 20, 2017

Find the best display advertising banner sizes for campaign performance and higher ROI. Optimal ad design and placement will drive more leads and sales.

Paid Search

#AdCopiesMatter, Say No to “AdWords Ad Suggestions”

December 13, 2017

Google is testing "Adwords Ad Suggestions", where it creates ad copies automatically in your accounts. Find out if you need to worry!

Digital Marketing

A Guide to Designing High Converting Landing Pages

November 9, 2017

Craft high converting landing pages, boost conversion rates and lower your acquisition cos with A/B tests and paid search strategies.

Social Media Marketing

LinkedIn Advertising Guide For B2B Organizations (updated Nov. 2019)

November 7, 2017

Master LinkedIn Advertising by learning about their Self-Service ad formats, how to optimize performance and how to target your audience with precision.

Digital Marketing

5 Ways Your Digital Marketing Agency Should Be Like Eleven

October 31, 2017

Prepare for the new "Stranger Things" season by learning why your digital marketing agency should have 5 key traits in common with the show’s Eleven.

Digital Marketing

Is Amazon Marketplace Advertising Right for You?

October 31, 2017

Get introduced to Amazon’s unique ad platforms — Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP) — along with strategic guidance.

Digital Marketing

Why Lifetime Value Matters for All Media Campaigns

October 26, 2017

Prioritize customer lifetime value (LTV) to improve campaign performance and find better ROI through deeper relationships.

Search Engine Optimization

Better Landing Pages for Digital Marketing Campaigns

October 12, 2017

Master your sales and lead geneation with high-converting landing pages for your marketing campaigns. Get tips from Symphonic Digital.

Digital Marketing

Display Advertising

Display Advertising KPIs (And Other Performance Metrics That Matter)

October 10, 2017

Track the right metrics needed to optimize your digital ad campaigns using these best digital marketing KPIs listed by the most common performance media.

Programmatic Advertising

Building a Brand? Consider 4 Benefits of Programmatic Advertising

August 17, 2017

Harness the full potential of programmatic media buying by learning how the benefits can improve performance, ROI, scale and more.

Automotive Marketing

Digital Marketing

A Dating Guide to Automotive Digital Advertising Part 2

Part 2 of the Dating Guide to Automotive Digital Advertising will unveil challenges & ideas on how to solve them. Are you ready to shift to the next gear?

Automotive Marketing

Digital Marketing

A Dating Guide to Automotive Digital Marketing Part 1

Whether you’re an auto dealer or automotive digital marketing manager, this guide will help you better understand PPC and other online campaigns.

Search Engine Optimization

Are You Guilty of Keyword Stuffing?

Find out why “keyword stuffing,” or overusing keywords in an awkward way, is bad for your company website and how a better SEO marketing agency can fix it.

Paid Search

5 Hidden Benefits of The Paid Search Marketing Agency Approach

Discover just how powerful paid search campaigns can be for small businesses. These 5 growth hacking secrets let you respond to demand in real time.

Paid Search

Using Second Screen Advertising to Capture TV Viewers

Are you capturing the TV audience you exposed to your commercials? Use second screen searches to increase your advertising success. Find out how!

Paid Search

Google’s Exact Match Close Variants Update, Part Deux

Google will once again expand exact match close variants to include rewording and reordering for keywords. Get more details and tips on what you should do.

Business

Digital Marketing

Business Growth Through Digital Marketing (Updated Nov. 2019)

February 16, 2017

Defining the route and setting milestones will help you get the most from a road trip. This is the approach we take to digital marketing.

Paid Search

Google Ads Location Extensions With Phone Numbers: Using 'Call Extensions' (updated Nov. 2019)

January 11, 2017

Search ads utilizing AdWords Location Extensions now include a location-specific phone number. See how changes to Google Ads affect your business.

Paid Search

7 Tips to Get Paid Search Campaigns Ready for Holiday Traffic (updated Nov. 2019)

October 18, 2016

Hey, business owners: Our helpful guide for ecommerce holiday advertising campaigns can get that sweet Christmas traffic rolling your way.

Search Engine Optimization

7 Tips to Optimize Your Website for Holiday Shopping (updated Nov. 2019)

October 11, 2016

Is your business site ready for holiday shoppers? Get tips to optimize your website for holiday shopping & increase visibility as well as revenue.

Paid Search

5 Steps to Accelerate Your "Limited by Budget" Campaigns

October 6, 2016

Learn how to take control of your "Limited By Budget" Google Ads campaigns to keep ads running all day by using a "standard" or "accelerated" ad delivery method.

Business

Why We Founded Symphonic Digital

October 4, 2016

Big agencies do great work with big budgets, but smaller clients suffer. We launched Symphonic Digital to deliver outstanding, honest marketing services.

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