The Conductor
Ideas to Drive Digital Performance
Cyndi Thomason | Profit First in Ecommerce
Many eCommerce entrepreneurs forget that the fundamental accounting principles and financial metrics that gauge the health of your business and should guide your future plans always remain the same, no matter what industry or sector you’re in. That being said,...
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How Google’s BERT Update Impacts Small Businesses
Our phone is ringing. We’re getting those emails. We’re feeling your pain. Our small business clients (and even business owners we’ve never met) have been asking the same question lately: “What the heck is Google’s BERT update and how does it impact our SEO strategy?”...
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Adam Lean | Overcoming Entrepreneurial Overwhelm
As founder of The CFO Project, Adam Lean consults with small businesses who’ve stalled and helps them to grow while maintaining a healthy profit – something the owners haven’t been able to do themselves. Every business has its own set of obstacles to achieving that...
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How Programmatic Advertising Can Turbo-Charge Your Holiday Sales
Every time a retailer hears the cash register ring, an angel gets its wings. The sweet sounds of the holiday season are no different for online retailers. From Black Friday to Cyber Monday to the 12th Day of Christmas, the end of the year brings a festive revenue...
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Eric Bandholz | Why Your Business’s Mission Matters
When starting a business, many entrepreneurs think their first step should be to sink a bunch of money into advertising and marketing to get the word out. But what if you don’t have much – if any – startup cash? Or you simply realize putting money into marketing...
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How to Beat Huge Competitors at Google Ads and Organic SEO
Let’s face it. Your biggest competitor has one huge advantage over you: budget. If you want the number one spot in Google Ads or on the search results page, you usually have to pay more or work harder than that huge company with the huge budget. With Google Ads...
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Eric Bandholz | Building a Business With Community
Eric Bandholz, founder and creative director of Beardbrand, doesn’t just sell men’s grooming products. He gives his customers confidence, a feeling of well-being, and a sense of community. That’s what every brand should do. Unfortunately too many are just customers...
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Google Ads Mistakes Businesses Make (and How to Avoid Them)
When you’ve been evaluating Google Ads and other pay-per-click accounts for business clients, you start to notice some of the same issues crop up. Sometimes, I can see where whoever is managing the account is trying to accomplish the wrong things. Or where they aren’t...
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Programmatic Advertising: How It Works For Businesses
If you’re a marketing manager or business owner, you’ve probably heard of “programmatic advertising.” Perhaps you’ve even tried it out. But have you figured out how it works yet? More to the point, has your business had success? On the surface, programmatic ad buying...
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Brad Moss | The Key to a 20% Amazon Sales Jump
Brad Moss, CEO of Product Labs, and I continue our conversation about Amazon advertising. If you haven’t checked out our previous podcast on the topic, check out Part 1 here. This time we talk about how companies can start selling on Amazon – and what contemporary...
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