The Conductor
Ideas to Drive Digital Performance
Bant Breen | Artificial Intelligence and Advertising
Can artificial intelligence be creative… be original? Could AI come up with effective marketing? Those are the big questions that Bant Breen, founder of reputation management firm Qnary, studies. He says too many people in business – and marketing in particular – lack...
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Ray Carbonell | Raising Your Digital Profile
Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes...
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Robin Alex | Automated Marketing Solutions for Small Businesses
Marketing automation is the only way to accelerate the growth of your business and get it to the next level, says Robin Alex, president of agency Innovate Fast. But simply installing automation software and systems to drive new leads isn’t enough, says Robin, and...
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Daniel Englebretson | What’s Working Today in Account-Based Marketing
Tech startup Phononic has semiconductor products that could well revolutionize the refrigeration and cooling industries. As Director of Integrated Marketing for the company, it’s Daniel Englebretson’s job to make sure the world takes notice. He’s found the best way to...
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Heather Molina | Mixing and Matching the Right Team Members With Clients
One of Heather Molina’s bosses early in her career had a big influence on how she leads her team today as VP of cross channel marketing at Red Door Interactive. No, it wasn’t a valued mentor (although plenty of those too) but rather a bad manager. She says she thinks...
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SME Marketing Analytics 101: Make Data-Driven Decisions
As the digital age becomes more and more advanced, businesses that get ahead are abandoning "guesswork" and turning their marketing efforts into a science. Digital marketing lets companies reach a wider audience, but delivering a message to millions of people who...
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Benjamin Shapiro | The Only 3 Things You Need to Start a Podcast
Ben Shapiro is building a mini podcast empire, with the popular show, Martech, leading the way. The podcast is all about how industry leaders use marketing and technology to drive business growth. Not surprisingly, Ben has used some of those same techniques to garner...
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How Can Your E-commerce Business Compete With Amazon And Win?
When most consumers think of shopping online, there’s one website that comes to mind before any other. And unfortunately, it's probably not YOURS. Amazon has dominated the e-commerce world since the 1990s. In fact, the Bezos behemoth dominates about half of all...
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B2B Programmatic Advertising: The 2019 Outlook
If you’re not including programmatic advertising in your strategy, chances are you’ll be facing some seriously tough competition this year. Programmatic advertising is on fire, especially in business-to-business markets. With machine learning and artificial...
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Find and Promote Your Business’s Value Proposition
At the center of every marketing strategy should be a single, clear message. You must communicate to customers why they should do business with you instead of your competitors. The benefits you bring to the table must be clearly stated. And they must appeal directly...
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