The Conductor
Ideas to Drive Digital Performance
Increase Your Leads with Programmatic PPC Advertising
Programmatic advertising revolutionizes the traditional media-buying model for B2B companies, creating lasting changes in how lead generation is approached. In the consumer-facing world, a majority of digital media buys already occur over programmatic...
How Retailers Build Stronger AdWords Campaign Structures
Retailers who take the time to optimize their AdWords campaign structure are rewarded handsomely for their efforts. The catch is that there is no single “silver bullet” for campaign planning. Each retailer will have different audiences, different goals, different...
How to Select the Right DSP Programmatic Ad Agency
Over the past few years, programmatic advertising has grown quickly in the marketing world. In 2019, programmatic advertising was worth $106 billion. In the coming months, experts predict growth will exceed $147 billion by the end of 2021. Programmatic is also said to...
Maximizing Sales: The Importance of Digital Marketing Feedback Loops
The final installment of our ‘Maximizing Sales’ shows how to use Digital Marketing KPIs & feedback loops for success. Learn how marketing loops can improve sales.
Improve Your ROI by Looking at More Digital Marketing KPIs
Advertising success is often subjective. Optimizing to maximize the efficiency of one metric may kill the success of another.
Google Display Network (GDN) Advertising: Smarter B2B Lead Generation
What a difference 18 months makes! Since we published this post in Aug. 2019, Google Display Network has made several changes. Here is everything you need to know right now. Looking to generate more B2B leads in 2021? Consider shifting your paid search strategy to...
Chris Raniere | The Critical Element Missing In Influencer Marketing
On this week’s episode of the Performance Delivered Podcast, we talk to Chris Raniere of Lumanu, about influencer marketing. Chris has worked in and alongside both billion-dollar organizations and start-ups in B2B and B2C markets, with roles ranging from Director to...
Gal Borenstein | The Surest Way To Build Digital Trust For Your Brand
On this week’s episode of the Performance Delivered Podcast, we chat with Gal Borenstein, CEO and Founder of the Borenstein Group. Gal is a recognized international digital B2B and B2G branding expert and an accomplished strategist in digital branding, marketing,...
Alex Caragiannides | Lead Generation Secrets for LinkedIn
Our special guest on this week’s episode of the Performance Delivered Podcast is Alex Caragiannides. Alex is the Founder of BSM Vault, the social media and digital marketing agency built to serve real estate agents. He helps real estate professionals build their brand...
Maximizing Sales: How to Optimize Sales and Marketing Funnels
Your marketing and sales funnels represent the process that your prospects complete to make a buying decision. In this situation, the terms marketing and sales don’t necessarily indicate that the marketing and sales departments are solely responsible for each funnel....
Maximizing Sales: The Easiest Way to Convert MQLs into SQLs
When business leaders want to maximize sales, one of the major challenges is ensuring that marketing and sales work together effectively. One important point of coordination is how leads will flow from marketing to sales. To maximize sales, each department needs to...
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