The Conductor
Ideas to Drive Digital Performance
Lacy Boggs | Using Your Brand Personality To Become A Leader In Your Marketing
On this week’s episode of Performance Delivered, we’re speaking about leadership marketing with special guest Lacy Boggs. Lacy is the Director of The Content Direction Agency, which helps busy thought leaders to consistently publish content that moves them closer to...
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Angelo Frisina | The 2 Biggest Factors in Quality SEO
What works in SEO is always evolving, says Angelo Frisina, founder of Sunlight Media. And that means if you provide SEO services, you have to always be evolving too to continue a steady flow of traffic to your site. Angelo shares the strategies he uses for staying on...
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Mattan Danino | A Better Way to Measure Marketing Success
Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at...
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Garrett Mehrguth | Short-Term Wins Vs. Long-Term Results
Objectives and key results – OKRs – are a key part of a planning system that helps your team work in an organized way towards a common goal, explains Garrett Mehrguth, co-founder and CEO of Directive. Accountability is a key part of this strategy, with regular...
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Shana Starr | Why Consistent Messaging Is Key In Your Marketing
On this week’s episode of Performance Delivered, we sit down with Shana Starr, CEO of Bastion Elevate, a PR, social media, and digital marketing firm that is part of Bastion Collective. In her role, Shana is dedicated to providing clients with rock star talent and a...
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Lindsie Nelson | The SEO Check-Up Your Site Needs Now
If you’re losing web traffic, it’s time for a SEO audit, says Lindsie Nelson, VP of client strategy at Transistor, a digital marketing agency that specializes in SEO and PPC. In fact, any website that hasn’t done an in-depth SEO audit should do one because that will...
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Kevin Indig | What Changes at Google Mean for You
What works in SEO and digital marketing overall? That answer is always changing, says Kevin Indig, VP of SEO and content marketing at G2. But it’s that “continuous development” that attracted him to work in this field, along with the chance to stretch his creative and...
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Michelle Azzopardi | Management Tips for Creatives
As senior VP of creative and operations at Eclipse, a full-service marketing agency, Michelle Azzopardi has worked with some of the biggest studios in Hollywood. She says just as filmmakers tell stories; she sees marketers as storytellers as well. She talks about the...
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Jordan Dahlquist | Overcoming Influencer Marketing Issues
Influencers aren’t just celebrities anymore. They come in all shapes and sizes – and command different rates, says Jordan Dahlquist, director of social media with marketing agency Bastion Elevate. These days companies don’t necessarily need someone well-known or have...
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Jonathan Stark | Stop Trading Time For Money — Optimize Your Labour
On this week’s episode, we chat with Jonathan Stark, author of Hourly Billing Is Nuts and host of Ditching Hourly. Jonathan is the former VP of a boutique software firm who became dissatisfied with the hourly billing method and decided to branch out on his own as an...
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