The Conductor
Ideas to Drive Digital Performance
Tiffany Sauder | Inside a Successful Leadership Change
How can you successfully make a leadership change? When your organization changes its leaders, it’s crucial to communicate the change to clients and team members in the right way… In this episode, Tiffany Sauder shares her own leadership...
Gina Cavallo | Driving Revenue with Sales & Programmatic
What is the best strategy for sales and programmatic? In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight. She’ll also cover: How to decide if a...
Negative Keywords Guide for Google Ads
There's nothing worse than having your ads appear in front of the totally wrong audience after spending loads of money on paid search. Annoyingly, this problem happens frequently, and it could be because of the keywords you've chosen. You see, when Google matches your...
Travis Murdock | Making Public Relations Measurable
How can you make public relations measurable? With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage. But is there a way to track PR numbers in the same way you can with digital...
How Ad Blockers Impact Digital Marketing
Ad blockers prevent online advertisements from loading on computers and mobile devices, preventing distractions on web pages and improving page load times. While they might benefit internet users, ad-blocking tools can spell disaster for digital marketers and the...
Jacob Ross | The Rise of Hybrid Channels
How has the rise of hybrid channels impacted marketing? My guest Jacob Ross is the CEO of PebblePost, the world’s leading digital direct mail marketing platform. In this episode, he’ll share what marketing teams need to know about hybrid...
Ellyn Savage | Top Strategies for Scaling
What are the best strategies to scale a team and agency? My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers. In this...
HTML Sitemap: SEO Benefits & Best Practices
You probably already know several ways to improve search engine optimization by now: Incorporate relevant keywords into your content Publish authoritative and engaging content Keep your name, address, and phone (NAP) information consistent across online platforms...
David Wilson | The Impact of AI on Search
How will the search landscape change in an AI/ChatGPT world? And what can marketing teams do to succeed as these changes occur? My guest David Wilson oversees the digital marketing team at Zozimus agency and has over 20 years of digital...
Web Accessibility for SEO
Only 3.7% of homepages are suitable for people with disabilities, according to WebAIM. Millions of other pages on the internet are just as inaccessible, with missing alt-text, low-contrast text, empty buttons, and empty links just some of the problems web users...
Kevin Lee | How AI Changes the SEO Landscape
How can companies dominate SEO in the era of ChatGPT? My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions. In this episode, he’ll delve into...
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