The Conductor
Ideas to Drive Digital Performance
Lindsie Nelson | The SEO Check-Up Your Site Needs Now
If you’re losing web traffic, it’s time for a SEO audit, says Lindsie Nelson, VP of client strategy at Transistor, a digital marketing agency that specializes in SEO and PPC. In fact, any website that hasn’t done an in-depth SEO audit should do one because that will...
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Kevin Indig | What Changes at Google Mean for You
What works in SEO and digital marketing overall? That answer is always changing, says Kevin Indig, VP of SEO and content marketing at G2. But it’s that “continuous development” that attracted him to work in this field, along with the chance to stretch his creative and...
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Michelle Azzopardi | Management Tips for Creatives
As senior VP of creative and operations at Eclipse, a full-service marketing agency, Michelle Azzopardi has worked with some of the biggest studios in Hollywood. She says just as filmmakers tell stories; she sees marketers as storytellers as well. She talks about the...
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Jordan Dahlquist | Overcoming Influencer Marketing Issues
Influencers aren’t just celebrities anymore. They come in all shapes and sizes – and command different rates, says Jordan Dahlquist, director of social media with marketing agency Bastion Elevate. These days companies don’t necessarily need someone well-known or have...
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Jonathan Stark | Stop Trading Time For Money — Optimize Your Labour
On this week’s episode, we chat with Jonathan Stark, author of Hourly Billing Is Nuts and host of Ditching Hourly. Jonathan is the former VP of a boutique software firm who became dissatisfied with the hourly billing method and decided to branch out on his own as an...
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Using Google Ad Bid Modifiers To Optimize Your Digital Marketing
On this week’s episode of Polishing Your Digital Marketing, we sit down with Shawn Walker, VP of Strategy and Product Development at Symphonic Digital. Shawn is a digital marketing expert who works to develop strategies for digital media investment to maximize ROI....
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Jan Risher | The Seven Traits of Any Great Story — Jan Risher Shares Her Insights
On this week’s episode of Performance Delivered, we speak with Jan Risher, principal at Shift Key Content Marketing and Public Relations Agency. Jan has been a newspaper columnist since 2002, has been awarded an International Fellowship for journalism, and has taught...
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Wendy Weiss | Quality vs. Quantity in Cold Calling
Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t… Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s...
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Wendy Weiss | Setting Yourself Up For Cold Calling Success
It’s part 1 of our special 2 part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead...
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Robb Fahrion | Digital Marketing During a Pandemic
Digital marketing agency Flying V Group takes a multi-pronged approach to boosting traffic, leads, and sales for its clients, encompassing SEO, paid search, social media, content marketing, and more. Robb Fahrion, co-founder, partner, and SEO lead, says their main...
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