The Conductor
Ideas to Drive Digital Performance
Brad Day | Strategies for Resource-Strapped Small Businesses
What should small businesses focus on when they are not resource-rich? When resources are scarce, it’s hard to know where to allocate them… But with the power of alignment and a meaningful brand, it becomes easy… Brad Day of HELM Boots left...
Amy Mierzwinski | Business Development for Endless Opportunities
Business development has changed rapidly over the last two years… It can be hard to know if you’re making the right moves to grow… You’re not sure how to get invited for a pitch—or maybe you’re not sure which pitches are even worth your time…...
How to Respond to Google Reviews
In today’s digital age, potential customers are more likely to trust a company with good reviews. In fact, 93% of consumers state that online reviews impact their buying decision, and 81% admit that they use Google reviews to evaluate a local business. What do...
Tim Swindle | Using Online Trends to Create Hit Products
What makes a hit product? And how do you take your idea from its inception… To being sold by major retailers? In this episode, I’m joined by Tim Swindle, a seasoned entrepreneur who has launched multiple companies in the toy, game, and...
Elaine Kwon | Retail Trends for Q4 2022
What trends can we expect from Q4 2022? The holiday season is a crucial opportunity for brands… You can’t afford to get your approach wrong this year… But what are the most up-to-date strategies to win sales and stand out in the market?...
Sean Simon | Drive Performance with Zero and First Party Data
Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly...
What is Programmatic Advertising?
Programmatic Advertising US programmatic ad spending is expected to reach $271 billion in 2025. That’s an impressive increase of over $100 billion compared to 2021. As more and more marketing dollars move towards this digital strategy, understanding...
Daniel Salcedo | How to Use UGC to Actually Drive Sales
Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don’t...
Scott Benedict | Best Practices for Omnichannel
These days, you NEED to master omnichannel… But many brands go wrong in their approach… The thing is, being a leader in physical retail doesn’t guarantee online success. You need to understand the customer’s path to purchase in the digital...
John Harlow | Marketing Strategies for Maximum Conversions
Does your marketing work? When you analyze the purchase behavior of your best customers… Many companies produce marketing content that looks great but doesn’t get results. But what is the secret to converting leads with marketing? ...
Jim Davis | How Consumer Behavior Can Influence Your Strategies
Consumer behavior can give you powerful insights on your business… When you analyze the purchase behavior of your best customers… Your next growth and acquisition strategies become clear… And you can tailor your marketing to maximize...
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