The Conductor
Ideas to Drive Digital Performance
John Durham | Providing Marketing Service Beyond the Obvious
With all the tools and software available, marketers have more data than ever about their prospects and customers. They’re drowning in it. The trick, says John Durham of Catalyst, is wading into that data, finding out what works, and turning it into action that gets...
read more
Gerard Doyle | Defining Your Agency’s Culture
Gerard Doyle, of Fractal, loves working with startups as he can influence the positioning of a client’s product or service… even the design. He also says the most effective way to get the best clients is to go after a limited number of them. He explains how this...
read more
How to Improve Your Google Quality Score
Running ads on Google is a great way to get your business noticed by your target audience. Google doesn’t treat all ads, keywords, and landing pages equally, however. The "Big G" prioritizes ads that provide a relevant experience for their users. To facilitate that...
read more
Social Media Selling: How Businesses Leverage Facebook & Pinterest
Social platforms have been at the forefront of digital marketing efforts for quite some time now. Just about every business needs a Facebook page if they want to stay competitive, but it’s important to recognize just how many opportunities businesses have for social...
read more
Image SEO: Easy Guide To Optimizing Photos
Since, oh, about 1995, having a website for your business is essential if you want to stay competitive. Unfortunately, a lot of business sites look like it's still 1995. We're not necessarily talking about outdated graphic design issues, although that is something...
read more
Simple SEO KPIs Your Business Should Track to Get Ahead
There's a common joke among digital marketers who work with business websites: there’s no safer place to keep something hidden than the second page of Google search results. Search engine optimization, or SEO, is an essential aspect of any digital marketing strategy....
read more
Website Migration Checklist: The SME Guide
For most small- to medium-sized enterprises, the website should be the center of all online activity. Not Facebook. Not Twitter. Not Yelp ... Your business website is where you attract new customers and where you craft the content that builds their trust. Like most...
read more
Retail Bank and Credit Union Marketing Strategy Guide for 2019
As a new generation approaches the age where they find banks and credit unions are necessary, financial industry marketing strategies aimed at young people have never been more relevant. Gen Z is learning to balance student loans, health care costs and more against...
read more
Don’t Turn Off Branded Search!
Branded search, or using branded terms for your pay-per-click marketing, means bidding on terms that are unique to your specific brand. Your company name, any proprietary product names, the names of your business leaders, etc. You SHOULD already rank well for these...
read more
How Important Is Native Content on Social Media?
Content drives the online ecosystem. In fact, content has been king ever since the invention of the printing press, and that’s not going to change anytime soon. There is, however, one specific kind of content gaining traction in online business marketing, and boosting...
read more
Recent Comments