The Conductor

Ideas to Drive Digital Performance
 
Web Accessibility for SEO

Web Accessibility for SEO

Only 3.7% of homepages are suitable for people with disabilities, according to WebAIM. Millions of other pages on the internet are just as inaccessible, with missing alt-text, low-contrast text, empty buttons, and empty links just some of the problems web users...

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Google Search Lab’s New AI-powered SGE

Google Search Lab’s New AI-powered SGE

Google's search engine is undergoing its biggest makeover yet! In May, the Google announced a new AI-powered platform, currently available in beta mode, that will "make search smarter and searching simpler," according to its VP of Engineering. This new generative AI...

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