The Conductor
Ideas to Drive Digital Performance
Carol Eversen | How to Execute Account-Based Marketing
Is account-based marketing right for your company? With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal. Carol Eversen, partner and CMO at Chief...
Facebook Advertising Strategies that will Increase your Client’s Business
Facebook is the world's most popular social media network, with almost 3 billion users, according to Statista. With continued growth over the previous 20 years, Facebook provides incredible advertising opportunities, helping your clients reach a global...
Alan See | Developing a Personal Brand for Maximum Sales
If you want to grow sales, a personal brand is essential… Your personal brand builds a rapport with your target audience… It demonstrates your credibility & helps you stand out in the marketplace… Alan See, Chief Marketing Officer at...
What is Real-Time Bidding? (RTB)
We remember the days when you had to purchase ads manually. Advertisers had to look for websites to buy ad space, communicate with website owners, and sign an agreement based on a media plan. Believe us when we say it was a drawn-out and frustrating process! Real time...
Tom Meehan | Creating a Unified Commerce Experience with Omnichannel
How can you create a unified commerce experience with omnichannel? Tom Meehan of CONTROLTEK is here to discuss how retail brands can transition from the old omnichannel mindset and ensure that the customer experience is the same across channels. ...
Brian Davidson | Growing an Agency During Inflation
Growing an agency during inflation is a unique challenge… But with the right approach, you can beat your fears and see your agency thrive… Brian Davidson of Matchnode is here to share the key things an agency owner should do to ensure they can...
White Label Digital Marketing: What is It & Why Use It?
The concept of white label digital marketing may be familiar to those in the industry, but for those who are new to the term, it can be a bit confusing. What is white label digital marketing, and what are its benefits? What is White Label Digital Marketing? Simply...
Analisa Dominic | Exploring Marketing Strategies & Challenges
Want marketing that gets results? Analisa Dominic is here to explore marketing strategies and challenges. She’ll give you the key questions you need to ask when developing a marketing strategy that drives sales. And we’ll also discuss:...
Christopher Madden | Using Digital Ads to Drive Offline Sales
How can brands use digital ads to drive brick-and-mortar sales? Driving in-store sales requires different tactics than driving digital sales… But with the right technique, you can grow your ROI and conversions… Christopher Madden of...
International PPC: Multilingual PPC Campaigns
Most businesses create paid search campaigns, also known as pay-per-click (PPC) campaigns in English. If your audience is primarily English-speaking, this may seem like a no-brainer. But limiting your PPC campaigns to one language could be costing you tons of revenue...
Outsource SEO: What Is SEO Outsourcing?
You already know the benefits of search engine optimization (SEO): Increased brand awareness Improved credibility More traffic to your site Most people don't tell you that SEO can eat up hours of your time every week. Those are hours that you could use to run your...
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