The Conductor
Ideas to Drive Digital Performance
Dorit Baxter | Rebranding for Optimal Performance
Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at...
Julie Cohen | Value Pricing & Workplace Culture
Value pricing puts you in charge… Equalizing the playing field between you and your customer… But how do you price your services so you and your clients get the best value? Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech...
Tim Luukkonen | Telling a Compelling Story with Marketing Data
Are your marketing tactics really converting clients? Without data, it’s all guesswork. You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue. My guest, Tim Luukkonen, is here to fix that. He’s going to show you how to tell a...
Rich Guth | Are You Making This SEO Mistake?
SEO is crucial for driving leads to your website and converting them to clients. But too many people leave SEO as an afterthought… And lose clients to sites who put optimization first. In this episode, Rich Guth reveals why SEO needs to be part of your messaging from...
Symphonic Digital is a PPC and SEO Game Changer in Los Angeles
Strategy and execution — at Symphonic Digital, that’s what we’re known for. Since 2013, we’ve been helping businesses and brands to solve their revenue problems with our unique digital marketing solutions. Based in the heart of Los Angeles, California, our team is...
Martin Pazzani | Gain Brand Equity in a Cluttered Market
Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don’t be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience...
Annie Davis | Key Dos and Don’ts of Network Marketing
We all know the importance of networking and building connections when you are growing your business. But how can you leverage that network to successfully market your product for you? Annie Davis, CMO at Legends Boxing, has tapped into their existing client base to...
Sandra Moran | Reach Resistant Buyers with these Marketing Changes
B2B selling has become increasingly difficult as buyers have become increasingly resistant to outreach and other marketing efforts. Buyers want to spend less time with vendors and educate themselves before making purchasing decisions. Companies that don’t evolve with...
Patrick Ward | Build Your Brand with B2B Influencers
The role of influencers in marketing is an untapped resource across all B2B industries. Leveraging these experts and thought leaders to build your brand is a competitive advantage that simply cannot be wasted. Fortunately, guest Patrick Ward is here to help listeners...
Deidre Hudson | 4 Pillars for Better Demand Gen
You would want to have a solid foundation if you were building your house. The same goes for building your demand gen. If it isn’t solid, your revenue returns will be shaky. Guest Deidre Hudson is the CMO at Payability, a financing solutions company for ecommerce...
Lauren McCormack | 3 Key Elements to Your Demand Gen Engine
Your demand gen engine will determine your business’s success... or failure. But you don’t need unlimited resources in order to turbocharge your engine’s ROI. There are just three key elements to any winning strategy: People, Tech, and Alignment. Get those right and...
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