The Conductor

Ideas to Drive Digital Performance
 
What is Real-Time Bidding? (RTB)

What is Real-Time Bidding? (RTB)

We remember the days when you had to purchase ads manually. Advertisers had to look for websites to buy ad space, communicate with website owners, and sign an agreement based on a media plan. Believe us when we say it was a drawn-out and frustrating process! Real time...

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