The Conductor
Ideas to Drive Digital Performance
Kathy Dunlay | The Future of B2B Social Marketing
There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends. Kathy Dunlay...
Angus Robertson | Solutions for the Brand Awareness Problem
Getting your brand awareness to the tipping point will have the greatest impact on future sales. How to get there can be a mystery. Too many marketing execs focus on sales and demand gen rather than efforts that engage your target market and warm them up before they...
Jenny Coupe | Smart Steps to Align Sales and Marketing
Marketing success is no longer simply measured by filling the sales pipeline. Marketing teams are increasingly responsible for revenue generation. Businesses that can align their marketing and sales efforts will succeed, and those whose teams are misaligned will...
Daniel Rodriguez | How to Start and Scale Up Your Marketing Team
Where should you start when building out an early-stage marketing team? What will be the best use of your resources? And, once you are rolling, how do you know when to scale up? It’s a mistake to try to emulate a large marketing org from the beginning. Our guest,...
Jean-Michel Boujon | The Critical Steps of Brand Building
Many early-stage companies make the mistake of jumping right into performance marketing – using paid advertising to try and generate sales and grab market share. They fail to invest in building their brand first. The result is that their marketing is less effective...
Chris Willis | Leverage Expansion Marketing for Greater Sales
Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it...
Dennis Behrman | Build Your Own High-Performance Marketing Team
Whether you are a startup or established company, building your marketing team is the most critical factor in determining success or failure. Knowing how to build a high-performance team isn’t difficult, and it doesn’t have to be a gamble. Dennis Behrman is a Vice...
Michael O’Connell | How To Get Better (And Faster) Results with Experiential Marketing
Today on the show we welcome Michael O’Connell, Vice President of Marketing at AnyRoad to talk with us about how to use experiential marketing to create 1st-party data collection for digital marketing. Experiential marketing is when brands use experiences to invite...
Keith Hagen | A “Real-Life” Simple Do-It-Yourself Way To Garner Customers’ Insights
On this episode of Performance Delivered, we welcome guest Keith Hagen to talk with us about powering incremental improvements with insights. Keith is the Vice President of Digital Marketing at SelectHub. SelectHub offers a streamlined solution to company stakeholders...
Miguel Adao | Make Your Marketing More Compelling
Your ideal B2B customers are inundated with marketing material. You’re tired of wasting resources on spray-and-pray marketing. How do you cut through the clutter and get in front of the right people at the right time with the right message? Miguel Adao joins us on...
Kirby Wadsworth | How Selling to The Wrong Customer is Driving Your Customer Service Headaches
On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth, Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting,...
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