SPY+ Optic Launches New Brand Campaign Via Digital Media

THE RESULTS

The campaign drove an incremental increase in website landing page traffic of 25% during the 3-month campaign. Furthermore, despite this being a pure branding play with no set sales goals, the campaign tactics lead to an incremental sales increase of just under 5% and showed a positive ROAS.

3

Channels - Facebook, YouTube, Paid Search

+25%

Website Traffic

+5%

Incremental Sales During 3-Month Campaign

Aligning Media Bids And TV Schedules With Automation

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Agency Partnership Leads To An Increased ROAS And +29% Growth In Sales

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POS Startup Shifts to Direct Sales And Needs To Build Awareness & Drive Leads

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