SPY+ Optic Launches New Brand Campaign Via Digital Media


The campaign drove an incremental increase in website landing page traffic of 25% during the 3-month campaign. Furthermore, despite this being a pure branding play with no set sales goals, the campaign tactics lead to an incremental sales increase of just under 5% and showed a positive ROAS.


Channels - Facebook, YouTube, Paid Search


Website Traffic


Incremental Sales During 3-Month Campaign

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