Smart Home Product Launch Generates More Leads Than They Can Handle

THE RESULTS

Over the 4-month launch campaign, the Symphonic Digital media strategy generated over 1,300 new pro leads for our client at a CPL of just $41. Our data showed that after month 2, over 72% of leads came from new visitors, meaning, we were also expanding brand awareness and interest in their product from our targets. Our optimizations also led to a decrease in CPL by an average of 40% monthly; after month one. The campaign literally produced more leads than the internal sales team could handle.