POS Startup Shifts to Direct Sales And Needs To Build Awareness & Drive Leads

THE RESULTS

Website traffic increased by 35% upon launch and the first sale credited to media was made within the first week of the paid search program. Our optimizations across SEO, SEM, and Facebook retargeting delivered 15% month-over-month lead and demo growth in the first 6 months of the campaigns. We continued to optimize all traffic improving the lead quality and continually developed and tested landing pages filling the funnel.

+35%

Traffic increase

+15%

Growth in Leads

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