Managing Paid Media Activities Across 40 Metros Using Custom Software


With a restructured account and custom automated solution, Symphonic Digital was able to scale spend efficiently while fulfilling specific monthly metro budgets (+40 separate metros). Cost-per-lead improved month-on-month. Average CPL was brought efficiently down to $25 which allowed for over 50K leads or objective-base customer actions (e.g., app installs) per month. The automation enabled 136 discrete campaign budgets to be managed effectively without adding additional staff.


Concurrent campaigns across 40 metros managed via automation


<$25 (exceeding goals)

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