Hyper Optimization And Data Accuracy Boosts Student Enrollment

Retooling the Entire Ecosystem

To address the challenge, we performed an initial Facebook audit and setup pixel/conversion to ensure accurate optimization, data and reporting. We created a new campaign structure, optimized audiences, improved dedicated campus budget distribution across ad sets, and implemented dynamic UTM parameters (to import into Google Analytics) to not only better the use of Facebook’s algorithm, but insure accurate conversion optimization and reporting within Facebook and Google Analytics. We used a combination of short (15 sec, 30 sec) video assets and implemented dynamic prospecting and retargeting assets across 19 campuses. In addition, we build a custom and dynamic budget pacing and reporting dashboard to address reporting needs of the client, per campus.