The restructured search campaigns immediately experienced an increase in revenue and a positive ROAS (the client’s key metric). In all cases we achieved a +5.0 ROAS target within 2 months of transitioning the accounts with sales up on average by 29%. Our team engaged with the agency account teams to analyze ecommerce performance and web traffic and introduced new tactics to each account as appropriate: Paid Social, Remarketing, Google Shopping, Programmatic Advertising, etc.
ROAS For All Brands Within 2 Months
Online Sales Increase
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