Paid Search Marketing

Services and Strategies

Making Sure You Get Found

Paid search is essential for any business’s digital marketing strategy. It allows you to put your company at the top of the search results pages in an effort to engage users who are actively searching for the products and services you offer. Whether you’re just trying to generate brand awareness or increase the number of sales, paid search can help every step of the way.

By working with an experienced search engine marketing agency, you know you have digital marketing experts at the wheel while you focus on running and growing your business. At Symphonic Digital, we’re proud to put years of experience at your disposal to target your ideal audience with pinpoint precision.

Our Approach to Paid Search Marketing

At Symphonic Digital, our digital marketing approach is based on data and performance testing. Using these metrics, we not only optimize your online ads, but we continuously monitor performance and consistently make adjustments to improve results. With this approach, we can optimize your campaigns to fit your unique business goals.

First, we begin by understanding what your business goals are, and we try to get the best return on advertising spend, or ROAS, for you while simultaneously accomplishing all objectives you set forward. If you already have SEM campaigns in place, we can provide a full troubleshooting audit and make any necessary improvements.

Based on the information and data we collect, our team will take your paid search game to the next level. That means digging deep into market and customer research, identifying actionable search keywords, and crafting compelling ad copy and attractive landing pages to satisfy the target audience.

Once the strategy is finalized, we’ll launch the PPC, or Pay Per Click, campaign. Keep in mind that this is not the final step, because when it comes to paid ads services, there is no final step. Optimization is a constant process, and after your new campaign is launched, we’ll keep a watchful eye on the results. By analyzing the data, our team will make adjustments to your strategy to account for new factors and guide optimization constantly.

Tips and Tricks For PPC Management

There are several tips and tricks that can help with any paid search marketing campaign. By knowing what to do and what to avoid, your search engine marketing efforts will set themselves apart from much of the competition. While it takes professionals to fully maximize your results, you can remember these do’s and don’ts while you’re managing your campaigns in-house:

Do’s for Paid Search:

  • Set Goals: Don’t launch a campaign without setting goals and targets for performance. This will help prove paid search efficacy as well as provide data for future improvement and adjustments.
  • Look at Seasonality: Does your product mostly sell in the summer? Adjust your bid strategy to reflect that. This will help keep budgets in check and improve conversions.
  • Apply Bid and Targeting Tactics: Make sure you’re getting in front of the right audience with varied bid and targeting strategies that align with set goals.

Don’ts for Paid Search:

  • Don’t Run Unlimited-Budget Campaigns: Use budget and bidding tools to keep budget controlled and reasonable. Even if your budget is large, there is no reason to waste it on unnecessary spend.
  • Don’t’ Optimize to Click-Through Rate: Optimize to conversion. You want your paid campaigns to produce results not just clicks.
  • Don’t Set Up Campaigns and Then Never Revisit Them: Paid search is not a set and forget it task. It’s important to review and refresh based on trends and performance.

Platforms/Channels for Paid Search Marketing

Paid search is applicable to virtually any search engine that offers it as a service, along with some social media sites and most ecommerce platforms (e.g. Amazon, Instacart, etc.). Our team has experience working with all the major platforms and channels, so you can maximize the reach of your paid search efforts. These platforms/channels include:

+80% of PPC Campaigns Are Mismanaged! Is Yours One Of Them?

Our Paid Search and PPC Services

Our team implements numerous granular tactics to create the best paid search campaign. Only when all those smaller aspects work together can you expect a ppc advertising campaign to be in the best position to produce dramatic results. Here’s some of the things we do to make your paid search campaign a success:

Dynamic Search Ads

Shopping Campaigns

Feed Optimization

Retargeting

Mobile Campaigns

Campaign Management

Custom Optimization

Bid Strategies

A/B Testing

Demographic Testing

App Promotion

Competitor Targeting

Custom Data Feeds

Conversion Pixel Setup

Reporting

Paid Search Content

Looking for more information on paid search (PPC) strategy? Check out the posts below to discover more helpful articles related to PPC. Want even more Symphonic Digital content? Visit our blog to see all the latest information.

How Retailers Build Stronger AdWords Campaign Structures
Improve Your ROI by Looking at More Digital Marketing KPIs
Google Display Network (GDN) Advertising: Smarter B2B Lead Generation
Goodbye Broad Match Modifier, Hello Expanded Phrase Match