You want to amplify your client’s brand online and build lasting value; search engine optimization (SEO) is one of the best ways to create long-term value for your client’s website and brand online. SEO elevates websites and content in front of potential customers to build trust in your clients’ expertise and products or services.
Proper SEO is a highly technical skill that takes a lot of time and energy to get right. While many agencies employ their own dedicated experts on the subject, not all teams see the value of that route. That’s where specialized SEO white label agencies come in. These discrete firms are dedicated to giving firms powerful SEO tools and expertise without the cost and time of hiring or building an internal team. Whether you’re a large agency that needs to diversify your offerings or a small agency that doesn’t have the resources to hire an SEO expert, a white label SEO agency is your ideal option.
It isn’t a perfect world, as with any industry, white label SEO has its ups and downs. If hiring a white label SEO firm is something that your agency is interested in, we’ve compiled some of the biggest pros and cons of working with these companies.
Let’s start with the good stuff. There are many advantages to teaming up with an SEO firm that knows its stuff. Finding the right partner can allow any agency to be competitive in one of the most important aspects of modern content marketing. Working with an outside expert has several advantages.
When you are working with a firm whose focus is SEO, they get good at it. As this industry has evolved, it’s gotten much more competitive. Adding a few keywords in the body of your text and a meta description isn’t enough anymore. You can’t spam low-quality links and expect to get on the first page of Google. New strategies and tactics are constantly evolving.
Having the people who are on the front lines and who are constantly innovating in this space is indispensable in staying ahead of your competition. Do you have the time, energy, and resources to get an entire team up to speed on all the latest trends? Are you willing to train employees for months just to get them to the point where they are approaching competency? Or do you want the ability to go full throttle right out of the gate?
It’s easy to work with a white label SEO company, too. The best white label agencies have a simple, streamlined process that allows you to put in requests for what you need, specify your goals, and experience the results you and your clients are looking for.
Once you find the right agency, they do all of the heavy lifting for you and free you up to think about other things.
A white label firm is tailor-built to perform the SEO tasks you need them to and to do a lot of them. As you grow and expand, they already have the capacity to meet your needs and grow with you. The growing pains that an agency sees when it reaches a certain size isn’t an issue.
Think about all of the work that goes into carrying out one project, such as a social media campaign. If your SEO team has to do all of that work on its own, coupled with staying on top of other responsibilities, it’s going to take them a long time to get everything done.
In contrast, if you outsource that campaign to a white label agency, that agency’s employees can complete the project much faster and with a greater level of precision. While they’re doing this, you and your team continue to work on other tasks that help to grow and scale the business.
Without dedicating the time and training that would go into developing your own search engine department, you spend less overall. Despite the costs of hiring a firm, you have no overhead. You get the exact service you need and nothing you don’t.
Unless you are dealing with multiple enterprise clients and billing isn’t an issue; having the ability to adapt your spending quickly is a serious advantage.
In addition to buying back some of your time by partnering with a white label SEO company, you can also reduce your stress in a significant way.
If you’re overwhelmed by all the work that goes into optimizing websites for search engines and feel it taking a toll on your work performance or your general well-being (or both), it might be time to work with an outside agency and outsource some of the items on your to-do list.
Increased Revenue Opportunity
When you scale your business faster, you can increase revenues faster as well.
If you’re not wasting resources on projects that are outside of your wheelhouse, you have more time to focus on what you do best. You can spend your time looking for more ways to leverage your strategic advantages instead of focusing on acquiring skills you don’t have.
Your clients have access to professional-level services from the very first billing. By structuring your fees accordingly, you have a guaranteed profit on every client, which allows you to take more risks.
With these partnerships, you can provide a higher level of customer service to your clients. First, there’s the fact that outsourcing lightens your workload and makes it easier for you to meet deadlines.
In addition to easier time meeting deadlines, you also have more time to spend connecting with your clients, answering their questions, and making sure they feel seen and heard by you. This extra attention will increase their satisfaction and increase the likelihood that they’ll recommend your services to others.
Specialized SEO Tools and Technology
Not only do the employees at reputable white label agencies have extensive knowledge of the ins and outs of SEO, but they also, in most cases, have access to the latest and greatest SEO tools and technologies.
They have the resources to spend thousands each year on high-performance tools. They can audit your site, look at backlinks, find profitable keywords, and optimize on-page content. You are getting access to enterprise-level tools at small business prices.
With sophisticated software at their fingertips, they can provide you and your clients with a higher level of service. This improved service, in turn, will lead to better results than what you could provide if you were handling all SEO-related projects on your own.
The Negative Side
Clearly, white label SEO services have a lot to offer. But it isn’t always a perfect relationship. There are a few potential downsides to keep in mind at the same time.
If you aren’t careful about partnering with the right company, you could end up experiencing these disadvantages.
Reduced Quality Control
Some people are hesitant about working with a white label agency because of the loss of internal control that comes with this partnership. You don’t know what processes they use to evaluate websites or research keywords. You don’t get to tell them which blogs to reach out to for links.
You are stuck trusting that this company has your best interest in mind. You have to believe that they are doing things by the books and aren’t creating spam links and using shortcuts that will just get you docked by Google.
If you don’t choose a reputable white label agency, it can be hard to stay in touch. You might also struggle to make sure that the work they’re doing is on par with the type of work for which you want your business to be known.
Not all white label agencies are as reliable as they ought to be. Their processes can be opaque, and it can be hard to tell whether they follow the best practices of the industry or not.
When you work with a subpar agency, especially one that struggles in the communication department, you might find that they struggle to get projects returned to you on time. This lack of communication, in turn, can lead to slow turnaround time, missed deadlines, and unhappy customers on your end.
Do You Think White Label SEO Might Be Right For Your Agency?
Using an outside SEO partner has some serious advantages. You get access to more expertise for less money. Scaling your workload becomes effortless, and you’re free to look into more revenue opportunities that would otherwise be closed to you.
However, all of this can come at a cost, and you will ultimately have to give up control of some of the deliverables you hand over to your own clients. Reliability in the industry swings wildly from company to company, and it can take a long time to find one that does the quality work you demand.
When you partner with the right private label SEO agency, you get to experience all of the pros of this service without any of the cons. At Symphonic Digital, we offer everything SEO. All of our services are white-labeled and white hat and are designed to help your agency flourish. Interested in learning more? Contact us to schedule a meeting with one of our onboarding experts.