The demand for interactive website content has seen a significant rise as users increasingly seek engaging experiences. Completing an online quiz or playing around with a 360-degree video offers a unique and immersive experience that traditional content like blog posts can’t deliver. As a result, more marketers are looking for ways to incorporate interactive content into their strategies to improve engagement and move prospects through their funnels. Learn more about interactive content marketing below!
What is Interactive Marketing or Interactive Content Marketing?
Interactive content marketing is a strategic approach that leverages interactive elements to engage and target prospects within marketing funnels. Interactive content enables potential customers to interact with different content pieces on your website, increasing engagement and encouraging them to stay on your site longer. You can use interactive content to advertise products and services, boost brand awareness, and provide website visitors with information about a specific topic that interests them.
Interactive content marketing can be time-consuming and labor-intensive. For example, content creators might need to come up with questions and answers for a website quiz, which involves lots of research. That’s why you should consider working with a marketing agency specializing in interactive content. You can free up resources for your marketing team and utilize the experience and expertise of a third-party company that understands how to create content that resonates with your target audience. The right interactive content will help potential customers connect with your brand, resulting in more loyalty, conversions, and sales.
What are Different Types of Interactive Content?
Here are some interactive content marketing examples:
- 360-degree videos
Here are those interactive content marketing types in more detail:
Polls allow prospects to give their opinions about a particular topic. You can use polls to gauge the reactions of your target audience about a subject and use this information in your marketing strategies. Alternatively, you can incorporate polls into your website and social media pages for entertainment purposes. For example, asking followers what they think about a recent news story or sports game.
Another interactive content marketing example is quizzes, which can also entertain prospects in your funnels. Examples include trivia games that test the knowledge of website visitors and personality quizzes that allow visitors to learn more about themselves. Normally, online quizzes involve users answering multiple-choice questions and receiving results about their given responses.
Calculators help prospects find out information about a topic usually related to personal finance. For example, mortgage calculators can help people determine how much interest they will pay on a home loan over time.
Infographics display complex information like statistics, facts, and figures in a visually-appealing way. That can help your website visitors understand complicated topics and improve their knowledge about a subject. You can incorporate infographics into blog articles or post them on your social media pages.
360-degree or surround videos allow viewers to move in different directions and see footage from multiple angles and positions. You can use these videos if you want potential customers to explore a specific location, such as a rental property, from the comfort of their homes.
AI-powered chatbots allow prospects to receive answers to any questions about a topic. For example, potential customers can ask questions about your product via a chatbot and get answers without you needing to hire customer service agents.
Why is Interactive Content Marketing So Important?
Interactive content marketing allows prospects to immerse themselves in your website content. It provides an interactive and engaging experience that can keep potential customers on your website.
If users enjoy a piece of interactive content, such as an online quiz, they might want to learn more about your company and the services it provides. Interactive content, therefore, is extremely valuable for brand awareness.
Benefits of Interactive Content Marketing
Here are some of the pros of interactive content marketing you need to know about:
Nurture more prospects and acquire new customers
You can use interactive content to target potential customers at the top of your marketing funnel. Prospects might come across, say, a 360-degree video on your site when browsing the internet and then want to learn more about your offerings. You can nurture these prospects until they convert into customers.
Improve data capture
Interactive content helps you accumulate data from prospects, which you can use in your marketing strategy. For example, you can require website visitors to provide their name and email address before they receive the results of an online quiz. You can then use this information to send prospects email marketing messages and move them through your marketing pipelines.
Boost your engagement rate
As mentioned earlier, interactive content is great for engaging potential customers. By allowing prospects to interact with the content on your site, you can improve your engagement rate and make your marketing campaigns more successful.
Boost knowledge about your products and services
Interactive content is primarily used by marketers for entertainment or information purposes. However, you can utilize this content to educate prospects about your offerings. For example, you can create an online quiz that recommends the best products for someone to use based on their responses. That can increase sales of that specific product, improving your bottom line.
Best Practices for Interactive Content
Here are some tips that you can incorporate into your interactive content marketing strategy:
Produce high-quality/informative content
Creating high-quality and educational interactive content for your website can keep people on your pages for a longer period. For example, you can integrate a payment calculator onto your website that helps visitors manage their finances. Or you can create infographics that provide prospects with useful information about a subject. If you produce content of a high quality that educates your audience, people will be more inclined to learn about your offerings and visit your website again in the future.
Personalize your content
Personalizing interactive content will help you reach specific audiences who might be interested in your products and services. For example, personality quizzes that include personalized results might target a younger demographic that will benefit from your offerings. Calculators, on the other hand, can target audiences that want to budget more effectively. Choose the right interactive content types that appeal the most to your target customer base.
Offer freebies and promotions
Nothing will engage your ideal audience like freebies and promotions. For example, you can offer a gift to the person who gets the highest score on an online quiz. Offering an incentive like this will improve engagement and encourage people to share your content on their social media profiles.
Use the latest tech to create interactive content
Technology like immersive videos, custom visualizations, and AI-powered chatbots will all increase interactivity on your website and result in more successful marketing outcomes. For example, chatbots will allow prospects to generate information about a topic in real time.
Working With an SEO Agency to Create Interactive Content
Interactive content marketing helps you nurture prospects, acquire new customers, capture data, improve your engagement rate, and increase knowledge of your products and services. Follow the best practices above when creating content like online quizzes, infographics, chatbots, and 360-degree videos for more lucrative marketing results.
You can take your interactive content marketing to the next level when you work with an SEO agency specializing in this type of content. The right company will help you create interactive content for your target audience and ensure prospects see it in search engines, driving more people to your website pages.
Symphonic Digital is an SEO agency that can optimize your interactive content marketing strategy and improve the position of your web pages on search. Request an SEO audit of your website now to see how your site ranks on websites like Google.