Programmatic Advertising And Marketing

What is Real-Time Bidding? (RTB)

What is Real-Time Bidding? (RTB)

by Shawn Walker

We remember the days when you had to purchase ads manually. Advertisers had to look for websites to buy ad space, communicate with website... Read More

What is Programmatic Advertising?

What is Programmatic Advertising?

by Steffen Horst

Programmatic Advertising US programmatic ad spending is expected to reach $271 billion in 2025. That’s an impressive increase of over $100... Read More

Increase Your Leads with Programmatic PPC Advertising

Increase Your Leads with Programmatic PPC Advertising

Programmatic advertising revolutionizes the traditional media-buying model for B2B companies, creating lasting changes in how lead... Read More

How to Select the Right DSP Programmatic Ad Agency

How to Select the Right DSP Programmatic Ad Agency

by Steffen Horst

Over the past few years, programmatic advertising has grown quickly in the marketing world. In 2019, programmatic advertising was... Read More

How Programmatic Advertising Can Turbo-Charge Your Holiday Sales

How Programmatic Advertising Can Turbo-Charge Your Holiday Sales

by Shawn Walker

Every time a retailer hears the cash register ring, an angel gets its wings. The sweet sounds of the holiday season are no different for... Read More

Programmatic Advertising: How It Works For Businesses

Programmatic Advertising: How It Works For Businesses

by Shawn Walker

If you’re a marketing manager or business owner, you’ve probably heard of “programmatic advertising.” Perhaps you’ve even tried it... Read More

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