Paid Search Strategy
by Steffen Horst
Most businesses create paid search campaigns, also known as pay-per-click (PPC) campaigns in English. If your audience is primarily... Read More
by Steffen Horst
In digital advertising, one of the most important metrics to track is return on ad spend (ROAS). ROAS is a simple but powerful way to... Read More
by Shawn Walker
Part One and Part Two of A Dating Guide to Automotive Advertising/Marketing covered the automotive digital advertising landscape, its... Read More
by Steffen Horst
Most people who are looking into buying or renting a property start by doing an online search and typing in keywords they are often... Read More
by Shawn Walker
Looking for ways to optimize the ad copy on your paid search ads? Paid search success means optimizing quality score, landing pages, bids,... Read More
by Shawn Walker
Retailers who take the time to optimize their AdWords campaign structure are rewarded handsomely for their efforts. The catch is that... Read More
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