Paid Search Strategy
How Retailers Build Stronger AdWords Campaign Structures
Retailers who take the time to optimize their AdWords campaign structure are rewarded handsomely for their efforts. The catch is that... Read More
Improve Your ROI by Looking at More Digital Marketing KPIs
Advertising success is often subjective. Optimizing to maximize the efficiency of one metric may kill the success of another.
Read More
Google Display Network (GDN) Advertising: Smarter B2B Lead Generation
What a difference 18 months makes! Since we published this post in Aug. 2019, Google Display Network has made several changes. Here is... Read More
Goodbye Broad Match Modifier, Hello Expanded Phrase Match
Summary 2021 Q1 is not over yet and we have some major news from Google about how different keyword match types will function starting... Read More
Recent Comments