Joris Bryon | Why Website Traffic Is Not Enough

Joris Bryon | Why Website Traffic Is Not Enough

Joris Bryon, founder of Dexter Agency, sees a lot of ecommerce entrepreneurs taking the wrong approach to designing their online presence.  They base the design on personal preference instead of data, so instead of being able to make changes that continually boost...
Cyndi Thomason | ‘Profit First’ in Ecommerce

Cyndi Thomason | ‘Profit First’ in Ecommerce

Many ecommerce entrepreneurs forget that the fundamental accounting principles and financial metrics that gauge the health of your business and should guide your future plans always remain the same, no matter what industry or sector you’re in. That said, bookkeeping...
Adam Lean | Overcoming Entrepreneurial Overwhelm

Adam Lean | Overcoming Entrepreneurial Overwhelm

As founder of The CFO Project, Adam Lean consults with small businesses who’ve stalled and helps them to grow while maintaining a healthy profit – something the owners haven’t been able to do themselves.   Every business has its own set of obstacles to achieving that...
Eric Bandholz | Why Your Business’s Mission Matters

Eric Bandholz | Why Your Business’s Mission Matters

When starting a business, many entrepreneurs think their first step should be to sink a bunch of money into advertising and marketing to get the word out. But what if you don’t have much – if any – startup cash? Or you simply realize putting money into marketing...
Eric Bandholz | Building a Business With Community

Eric Bandholz | Building a Business With Community

Eric Bandholz, founder and creative director of Beardbrand, doesn’t just sell men’s grooming products. He gives his customers confidence, a feeling of well-being, and a sense of community.   That’s what every brand should do. Unfortunately too many are just customers...