One of Heather Molina’s bosses early in her career had a big influence on how she leads her team today as VP of cross channel marketing at Red Door Interactive. No, it wasn’t a valued mentor (although plenty of those too) but rather a bad manager. She says she thinks...
Ben Shapiro is building a mini podcast empire, with the popular show, Martech, leading the way. The podcast is all about how industry leaders use marketing and technology to drive business growth. Not surprisingly, Ben has used some of those same techniques to garner...
When most consumers think of shopping online, there’s one website that comes to mind before any other. And unfortunately, it’s probably not YOURS. Amazon has dominated the e-commerce world since the 1990s. In fact, the Bezos behemoth dominates about half of all...
Don’t ever let anyone tell you that email marketing is dead. Sure, cold emails rarely get opened these days, but frequent communication sent to a reliable subscriber list can lead to great results for your business. You just have to make sure you’re adhering to email...
With all the tools and software available, marketers have more data than ever about their prospects and customers. They’re drowning in it. The trick, says John Durham of Catalyst, is wading into that data, finding out what works, and turning it into action that gets...
Recent Comments