Content drives the online ecosystem. In fact, content has been king ever since the invention of the printing press, and that’s not going to change anytime soon. There is, however, one specific kind of content gaining traction in online business marketing, and...
There are all sorts of goals your businesses may have when it comes to digital marketing. Maybe you need to increase brand awareness. Maybe you’re more interested in boosting traffic to your landing page or your website. Although the immediate goals and tactics...
Akvile DeFazio took the leap from employee to self-employed with her digital marketing agency, Akvertise. The transition wasn’t always easy… but she wouldn’t trade the experience for anything because of what she learned about business, marketing,...
Utilizing Google Ads, previously known as AdWords, is useful — if not mandatory — for your business. Unfortunately, it can also be extremely frustrating to use. While ads can go a long way in driving traffic to your site when done correctly, writing ad...
When it comes to SEO, success depends on one thing — keyword optimization! Search queries (keywords, or search terms) are the beating heart of your digital marketing strategy, as it can’t survive without them. If you want to drive traffic from search...
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