How Important Is Native Content on Social Media?

How Important Is Native Content on Social Media?

Content drives the online ecosystem. In fact, content has been king ever since the invention of the printing press, and that’s not going to change anytime soon. There is, however, one specific kind of content gaining traction in online business marketing, and...
Akvile DeFazio | A Journey to Entrepreneurship

Akvile DeFazio | A Journey to Entrepreneurship

Akvile DeFazio took the leap from employee to self-employed with her digital marketing agency, Akvertise. The transition wasn’t always easy… but she wouldn’t trade the experience for anything because of what she learned about business, marketing,...
How to Write Google Ads That Work

How to Write Google Ads That Work

Utilizing Google Ads, previously known as AdWords, is useful — if not mandatory — for your business. Unfortunately, it can also be extremely frustrating to use. While ads can go a long way in driving traffic to your site when done correctly, writing ad...