Running ads on Google is a great way to get your business noticed by your target audience. Google doesn’t treat all ads, keywords, and landing pages equally, however. The “Big G” prioritizes ads that provide a relevant experience for their users. To...
Social platforms have been at the forefront of digital marketing efforts for quite some time now. Just about every business needs a Facebook page if they want to stay competitive, but it’s important to recognize just how many opportunities businesses have for social...
Branded search, or using branded terms for your pay-per-click marketing, means bidding on terms that are unique to your specific brand. Your company name, any proprietary product names, the names of your business leaders, etc. You SHOULD already rank well for these...
Content drives the online ecosystem. In fact, content has been king ever since the invention of the printing press, and that’s not going to change anytime soon. There is, however, one specific kind of content gaining traction in online business marketing, and boosting...
Virtually every aspect of digital marketing is going mobile. Everyone is spending less time on their desktop computers and more time on their smartphones. If a business’s website isn’t optimized for mobile consumption, the company is likely to see a considerable drop...
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