How to Improve Your Google Quality Score

How to Improve Your Google Quality Score

Running ads on Google is a great way to get your business noticed by your target audience. Google doesn’t treat all ads, keywords, and landing pages equally, however. The “Big G” prioritizes ads that provide a relevant experience for their users. To...
Don’t Turn Off Branded Search!

Don’t Turn Off Branded Search!

Branded search, or using branded terms for your pay-per-click marketing, means bidding on terms that are unique to your specific brand. Your company name, any proprietary product names, the names of your business leaders, etc. You SHOULD already rank well for these...
How Important Is Native Content on Social Media?

How Important Is Native Content on Social Media?

Content drives the online ecosystem. In fact, content has been king ever since the invention of the printing press, and that’s not going to change anytime soon. There is, however, one specific kind of content gaining traction in online business marketing, and boosting...
Mobile Native Advertising Trends For 2019

Mobile Native Advertising Trends For 2019

Virtually every aspect of digital marketing is going mobile. Everyone is spending less time on their desktop computers and more time on their smartphones. If a business’s website isn’t optimized for mobile consumption, the company is likely to see a considerable drop...