Multilingual PPC Campaign Best Practices

Multilingual PPC Campaign Best Practices

What is Multilingual PPC? Multilingual PPC refers to advertising campaigns that target audiences speaking different languages. It involves creating and managing PPC ads in multiple languages to reach diverse language-speaking audiences across various regions or...
How to Make Cost-Per-Action Advertising Work for You

How to Make Cost-Per-Action Advertising Work for You

When you’re trying to augment your online advertising strategy, cost-per-action advertising, or CPA, probably isn’t all that high on your priorities. In fact, a lot of marketers don’t bother with it at all. This is a shame since cost-per-action advertising is a great...
5 KPIs to Measure Brand Awareness

5 KPIs to Measure Brand Awareness

You might have the best products in the world, but if only a few consumers know about your brand, you won’t be very successful! It’s like that old saying: “If a tree falls in a forest, and nobody is around to hear it, does it make a sound?”...
Negative Keywords Guide for Google Ads

Negative Keywords Guide for Google Ads

There’s nothing worse than having your ads appear in front of the totally wrong audience after spending loads of money on paid search. Annoyingly, this problem happens frequently, and it could be because of the keywords you’ve chosen. You see, when Google...