Improve Your ROI by Looking at More Digital Marketing KPIs
Advertising success is often subjective. Optimizing to maximize the efficiency of one metric may kill the success of another.
Goodbye Broad Match Modifier, Hello Expanded Phrase Match
Summary 2021 Q1 is not over yet and we have some major news from Google about how different keyword match types will function starting around February 18, 2021. In short, Google Ads is parting ways with Broad Match Modified *(BMM) keywords and enhancing the Phrase...
Multilingual PPC Campaign Best Practices
Many companies don’t have the time or resources to pursue multilingual marketing, which is one reason why setting up multilingual PPC campaigns can prove so impactful. When done right, these campaigns can help you quickly grow your brand’s presence in a...
Using Google Sheets for Google Ads Business Data
Google Sheets and AdWords now magically work together by importing Google Sheets external data into AdWords Business Data.
Recent Comments