The Complete Business Guide To Facebook Audience Strategy
Some businesses are killing it on Facebook Advertising. Others … Not so much. Our clients trust us to stay on top of Facebook’s “best practices,” but I’ll admit it can be challenging to build the perfect audiences that will be positively influenced by our clients’ ads...
How Retailers Build Stronger AdWords Campaign Structures
Retailers who take the time to optimize their AdWords campaign structure are rewarded handsomely for their efforts. The catch is that there is no single “silver bullet” for campaign planning. Each retailer will have different audiences, different goals, different...
Improve Your ROI by Looking at More Digital Marketing KPIs
Advertising success is often subjective. Optimizing to maximize the efficiency of one metric may kill the success of another.
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