Every time a retailer hears the cash register ring, an angel gets its wings. The sweet sounds of the holiday season are no different for online retailers. From Black Friday to Cyber Monday to the 12th Day of Christmas, the end of the year brings a festive revenue...
When you’ve been evaluating Google Ads and other pay-per-click accounts for business clients, you start to notice some of the same issues crop up. Sometimes, I can see where whoever is managing the account is trying to accomplish the wrong things. Or where they aren’t...
If you’re a marketing manager or business owner, you’ve probably heard of “programmatic advertising.” Perhaps you’ve even tried it out. But have you figured out how it works yet? More to the point, has your business had success? On the surface, programmatic ad buying...
Does your business need to get more out of Facebook ads? Facebook advertising is the most popular avenue for online marketing. The social network has grown into an ad network with substantial reach to empower brands of all sizes. Today, more than 2.7 billion people...
The appeal of Instagram marketing is strong for small and medium businesses. The platform is a game-changer for letting emerging brands compete with legacy ones. Instagram’s ad revenues in the US are expected to hit $9 billion this year, from $6.1 billion in 2018,...
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