5 KPIs to Measure Brand Awareness

5 KPIs to Measure Brand Awareness

You might have the best products in the world, but if only a few consumers know about your brand, you won’t be very successful! It’s like that old saying: “If a tree falls in a forest, and nobody is around to hear it, does it make a sound?”...
Negative Keywords Guide for Google Ads

Negative Keywords Guide for Google Ads

There’s nothing worse than having your ads appear in front of the totally wrong audience after spending loads of money on paid search. Annoyingly, this problem happens frequently, and it could be because of the keywords you’ve chosen. You see, when Google...
How Ad Blockers Impact Digital Marketing

How Ad Blockers Impact Digital Marketing

Ad blockers prevent online advertisements from loading on computers and mobile devices, preventing distractions on web pages and improving page load times. While they might benefit internet users, ad-blocking tools can spell disaster for digital marketers and the...
HTML Sitemap: SEO Benefits & Best Practices

HTML Sitemap: SEO Benefits & Best Practices

You probably already know several ways to improve search engine optimization by now: Incorporate relevant keywords into your content Publish authoritative and engaging content Keep your name, address, and phone (NAP) information consistent across online platforms...
Local Link-Building Strategies & Ideas

Local Link-Building Strategies & Ideas

Local link building — acquiring links from local websites to your website — is one of the best things you can do for search engine optimization. In fact, 55.7% of marketers say link building generates high results for SEO, according to SERPStat. That’s because...