Summary 2021 Q1 is not over yet and we have some major news from Google about how different keyword match types will function starting around February 18, 2021. In short, Google Ads is parting ways with Broad Match Modified *(BMM) keywords and enhancing the Phrase...
Many companies don’t have the time or resources to pursue multilingual marketing, which is one reason why setting up multilingual PPC campaigns can prove so impactful. When done right, these campaigns can help you quickly grow your brand’s presence in a...
Some businesses are killing it on Facebook Advertising. Others … Not so much. Our clients trust us to stay on top of Facebook’s “best practices,” but I’ll admit it can be challenging to build the perfect audiences that will be positively...
Every time a retailer hears the cash register ring, an angel gets its wings. The sweet sounds of the holiday season are no different for online retailers. From Black Friday to Cyber Monday to the 12th Day of Christmas, the end of the year brings a festive revenue...
When you’ve been evaluating Google Ads and other pay-per-click accounts for business clients, you start to notice some of the same issues crop up. Sometimes, I can see where whoever is managing the account is trying to accomplish the wrong things. Or where they aren’t...
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