Jason Harper | Turning Data Analytics Into Action

Jason Harper | Turning Data Analytics Into Action

With AI, machine learning, and big data, companies have more information than ever about their customers. But Jason Harper says too many companies collect data for the sake of collecting data. They’re not analyzing it effectively, which means they can’t...
Stop Wasting Money … Learn to Write Google Ads That Work

Stop Wasting Money … Learn to Write Google Ads That Work

Google Ads, previously known as AdWords, is useful — if not mandatory — for your business. Unfortunately, the platform can be extremely frustrating to use. While ads can go a long way in driving traffic to your site when done correctly, writing ad copy that actually...
A Beginners Guide to B2B LinkedIn Advertising

A Beginners Guide to B2B LinkedIn Advertising

This article was updated Aug. 1, 2019   LinkedIn offers a gold mine of potential returns for B2B companies. Anyone interested in reaching a targeted audience of professionals can tap into LinkedIn’s self-service campaign creation tools to experiment and find...