Artificial intelligence (AI) plays a more significant role in marketing than ever, with this technology automating and streamlining various marketing tasks that team members once completed manually or with now-basic tools. So how can you use AI to enhance marketing...
Account-based marketing (ABM) is a B2B marketing strategy that uses personalized campaigns to target a select group of accounts. Marketing and sales teams work together to focus on best-fit accounts and turn them into customers. The great thing about ABM is that it...
Have you ever wondered why a competitor in your region or niche appears higher than you on Google’s search results? It could be that the keywords they use are more relevant to search users’ queries. Figuring out which keywords your competitors use...
Audience targeting is one of the most critical components of a digital marketing campaign. However, fewer marketers bother to define, segment, and target a specific audience based on pre-determined criteria and instead try to market to a more generalized group of...
Now you’ve learned the basics of SEO, it’s time to go global! Search engine results are different for every country, meaning Google.com might display your website in a different position than Google.ie (Ireland) or Google.com.br (Brazil). ...
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