Managing Google Shopping campaigns in Google Ads can be seriously complicated and time-consuming, especially for smaller companies lacking large advertising teams. The great thing about Google’s Smart Shopping feature is that it automates your campaigns....
Only 3.7% of homepages are suitable for people with disabilities, according to WebAIM. Millions of other pages on the internet are just as inaccessible, with missing alt-text, low-contrast text, empty buttons, and empty links just some of the problems web users...
Failing to optimize your website for mobile devices can cause customers to click the ‘back’ button on their browsers and use the services of a competitor. That’s why it’s critical to improve your mobile page loading times and enhance the...
Do you ever talk into your phone or computer to find information? If so, you certainly aren’t alone. Using voice assistants is more common than ever before. Given this rise in popularity, organizations should be optimizing their websites to help these users find them....
Want to advertise your products online without spending any money? You might not realize that Google’s “Shopping” tab is one of the best ways to drive organic traffic to your pages. By having product listings appear in this section of Google, you can...
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