B2B Programmatic Advertising: The 2024 Outlook

B2B Programmatic Advertising: The 2024 Outlook

If you’re not including programmatic advertising in your strategy, chances are you’ll be facing some seriously tough competition this year.  Programmatic advertising is on fire, especially in business-to-business markets. With machine learning and artificial...
How to Implement Google Smart Shopping Campaigns

How to Implement Google Smart Shopping Campaigns

Managing Google Shopping campaigns in Google Ads can be seriously complicated and time-consuming, especially for smaller companies lacking large advertising teams.   The great thing about Google’s Smart Shopping feature is that it automates your campaigns....
Web Accessibility for SEO

Web Accessibility for SEO

Only 3.7% of homepages are suitable for people with disabilities, according to WebAIM. Millions of other pages on the internet are just as inaccessible, with missing alt-text, low-contrast text, empty buttons, and empty links just some of the problems web users...
How to Implement a Mobile Optimization Strategy

How to Implement a Mobile Optimization Strategy

Failing to optimize your website for mobile devices can cause customers to click the ‘back’ button on their browsers and use the services of a competitor. That’s why it’s critical to improve your mobile page loading times and enhance the...