Business marketing in the digital era is constantly changing, and social media advertising is probably the channel that changes the fastest. A lot of our business clients don’t even think about advertising on social media. But they probably should. Even if they’re in...
Facebook offers your business access to nearly 20 percent of the world’s population. But without a clear direction and without regularly testing of your campaigns and the creatives you’re using, your ad budget may be going to waste. “Image Best Practices” for Facebook...
As the digital age becomes more and more advanced, businesses that get ahead are abandoning “guesswork” and turning their marketing efforts into a science. Digital marketing lets companies reach a wider audience, but delivering a message to millions of...
If you’re not including programmatic advertising in your strategy, chances are you’ll be facing some seriously tough competition this year. Programmatic advertising is on fire, especially in business-to-business markets. With machine learning and artificial...
At the center of every marketing strategy should be a single, clear message. You must communicate to customers why they should do business with you instead of your competitors. The benefits you bring to the table must be clearly stated. And they must appeal directly...
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