Programmatic advertising revolutionizes the traditional media-buying model for B2B companies, creating lasting changes in how lead generation is approached. In the consumer-facing world, a majority of digital media buys already occur over programmatic...
Display advertising is a very useful tactic in this day and age. However, many organizations struggle to design effective display ads. With stiff competition, not to mention companies having dedicated display ad teams, it’s challenging to make it over the hump. Before...
Successful brands use digital marketing metrics as a beacon. Using the right display advertising KPIs (key performance indicators), for example, can guide strategy, reveal needed optimizations, and show you how to make the most impact. But the advertising metrics you...
Business marketing in the digital era is constantly changing, and social media advertising is probably the channel that changes the fastest. A lot of our business clients don’t even think about advertising on social media. But they probably should. Even if they’re in...
Facebook offers your business access to nearly 20 percent of the world’s population. But without a clear direction and without regularly testing of your campaigns and the creatives you’re using, your ad budget may be going to waste. “Image Best Practices” for Facebook...
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