Jason Harper | Turning Data Analytics Into Action

Jason Harper | Turning Data Analytics Into Action

With AI, machine learning, and big data, companies have more information than ever about their customers. But, says Jason Harper, too many companies collect data for the sake of collecting data. They’re not analyzing it effectively, which means they can’t...
How to Write Google Ads That Work

How to Write Google Ads That Work

Utilizing Google Ads, previously known as AdWords, is equally frustrating as it is useful — if not mandatory — for your business. While ads can go a long way in driving traffic to your site when done correctly, knowing how to write Google Ads that deliver...