Is Amazon Marketplace Advertising Right for You?

Is Amazon Marketplace Advertising Right for You?

Interested in expanding your advertising reach? You can now tap into Amazon’s huge online footprint and collection of digital marketing resources. While Amazon’s services can provide advantages to certain businesses, that doesn’t mean they work for...
Why Lifetime Value Matters for All Media Campaigns

Why Lifetime Value Matters for All Media Campaigns

Increasing the average customer lifetime value (LTV) for your customer base should be the driving force behind every marketing activity. Even when the campaign target involves non-revenue metrics, like brand awareness or affinity, your ultimate goal is to make every...
B2B Marketing in the Age of Programmatic Advertising

B2B Marketing in the Age of Programmatic Advertising

Programmatic advertising revolutionizes the traditional media-buying model for B2B companies, creating lasting changes in how they approach leads. In the consumer-facing world, a majority of digital media buys already occur over programmatic platforms. eMarketer...